Discovery by Design

Zuzana Licko:

… it is the designer's ability to recognize the opportunity, the talent to apply the idea to a specific creative work, the willingness to sometimes go out on a limb, and the perseverance to convince others that the idea has validity, that deserves claim to ownership. Because, in the end, it is the expertise to communicate new ideas to others that gives credibility to the designer's existence.

True for all things, not just design.