This usage totally subverts the original purpose of the hashtag, since the likelihood of anyone searching the term “Iwouldratherhaveamoose” is next to zero. But that isn’t the point. This particular hashtaggery is weirdly amusing, because, for some reason, starting any phrase with a hashtag makes it look like it’s being muttered into a handkerchief; when you read it you feel like you’ve had an intimate moment in which the writer leaned over and whispered “I would rather have a moose!” in your ear.
Another way hashtags are being deployed is as disclaimers—a more sophisticated, verbal version of the dread winking emoticon that tweens use to signify that they’re joking.
A much better explanation of using the medium to tell a joke and a punchline at the same time: http://www.suck.com/daily/1995/08/31/
Posted by: Andrew Anker | June 30, 2010 at 11:01 PM