We assume that there are some very smart people at places like Google or, if you're feeling lucky, Facebook who are hard at work unravelling the mystery and meaning of all those overlapping patterns. It's worth remembering, though, that these are all companies whose purpose is to service what are basically singular and selfish motives. They are building better tools to automate already learned behaviours. Patterns.
Aaron Straus Cope, James Bridle and Joanne McNeil revisited the new aesthetic last week at the New Museum. The above is an excerpt from Aaron's slides, but along the way he touches on drones, roombas, instagram and Google's self-driving cars. You'll be able to read the post quickly, but you'll find yourself returning to it for days - so only read this if you have time to think about new ideas.