Out of curiosity I went to the cocktail reception at the New York Public Library for the launch of Social Media Week. This is a yearly event, started in 2009, with a series of conferences to discuss trends in social and mobile media. This gathering I photographed was intended to be a social event to bring hundreds of social media executives together. Maybe it’s a stretch, but I see irony here — guests seemed to spend more time with their phones than with each other. This begs the question: Outside of virtual, online sociality, does Social Media make us more or less social in person?