Many of us can recall the pride we felt the first time we spotted a product that we had a hand in designing sitting on a store shelf. And this pride turns to absolute nirvana when that product is your product—something that you’ve brought to market completely born of your vision and manufactured by your own company.
The story I’m about to share with you chronicles my journey with Automoblox®, a product that started out as a school project and ultimately turned into a full-time obsession. My road to nirvana was a dark and bumpy one, fraught with emotions that ranged from exhaustion and panic to frustration and rage. But the day I delivered the first order for Automblox to a small toy store in Darien, Connecticut was a day that rivals only the day that my daughter was born.
via www.core77.com
Automoblox's founder journals his and his company's evolution from 1993 - 2004. He dealt with cynical buyers, distribution headaches, shoddy workmanship, and working with partners who couldn't meet his standards. The story ends in the beginning of 2005 with some optimism that turns out to be well deserved, as Automoblox has become a huge success
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