AIGA New York has an excerpt of Jessica Helfand's new classic book, "Reinventing the Wheel:"
The idea of deploying the circular form as a device capable of precise measurement, speedy calculation or accurate wayfinding introduces a surprisingly rich platform upon which to argue the merits of kinetic thinking. Wheels are, of course, implicitly dynamic. They represent precision on the one hand, yet suggest an infinite kind of permutation on the other. They embody at once a balanced symmetry yet simultaneously embrace endless possibilities for imbalance, irregularity, and a kind of irreverent compositional frenzy—what the writer Joseph Conrad once called “a mad art attempting the inconceivable.”
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