Curious Sponsors

Fans of the San Francisco Giants have been flummoxed by FusionStorm. The billboards in the Giants' Baseball stadium are populated by Levi's, Budweiser, Cingular and other usual suspects. FusionStorm has taken out two billboards in completely different colors and type treatments on different sides of the field. I thought I would investigate on the Internet (I like to do that). FusionStorm.com, whose mission appears to be to simply "Make Technology Work" greeted me with this:

That image is not working. It looks to me like dude is about to fall off a cliff! I don't want to fall off a cliff.

But one preposterously wasted chunk of baseball sponsorship dollars does not justify a Hello, Typepad post. Two presposterously wasted chunks of baseball sponsorship dollars, on the other hand...

Enter Azek Trimboards! Mets fans High and Inside note: "This year, one of the most prominent sponsors of the New York Mets has been an entity mysteriously known as Azek Trimboards."

Azek Trimboards match FusionStorm tag for tag in sheer web ineptitude. The Azek source code represents web soup at it's worst, so much so that Google takes a seemingly random snippet off of Azeks' info page to describe Azek in Google search results as: "Manufactured in a proprietary process, AZEK Trimboards are consistent and uniform throughout with no voids."

Sadly, there's no trimboard blog (trimboardeo? gizboard? trimway?) that has written about Azek so that I could glean more information (if I wanted to.) And that's the other reason FusionStorm and Azek have stuck with me - I'm used to trivia becoming available within fourty seconds of my first wandering thought, if that. If Apperceptive advertised with the Mets or the Giants, I hope we'd do a slightly better job of communicating who the heck we were. Speaking of which, I have to get back to work.

Apperceptive is consistent and uniform throughout, with no voids!