bud

Root markets + playsh + game neverending = bud.com, which "will turn our personal data trails into a playfield for a web-based massively-multiplayer online game... bud.com proposes to make that web more engaging through surveillance with non-threatening stakes: browser-based multiplayer play."

That's my bread and butter! I'll be watching this closely. Thanks, Justin!

Blog first, link later: I just noticed the playsh website has relaunched as a wiki with a useful reference of inspirational projects.