Triple Redundnacy

Triple Redundnacy
Originally uploaded by david.

Starbucks makes it's money by replicating the exact same experience thousands of times and analyzing customer behavior. Since Starbucks are built so close together now, I wouldn't mind a little variation. The quiet Starbucks, the no laptop Starbucks, the naked Starbucks, the business Starbucks (better wifi but more expensive coffee), and so on. Eventually, every storefront will be Starbucks, but with a different niche. There's still room for innovation in the burnt beans and hot water vertical.