I love Muji

12:49 PM Friday, April 08, 2005
Muji Slippers

Once every couple years I make my way to Europe for vacation, and the past few times i've made it a point to stop by a Muji outlet whenever I do. I love Muji. While the IKEA experience is built to disorient you and trick you into overspending, Muji stores are small and well organized. When you enter the store you see three distinct sections - office supplies, home and kitchen furnishings and clothes. It's easy to find everything you want, nothing is overpriced, and everything is stylish and well made.

Muji only makes a cameo appearance in New York, in the basement of the MoMa, but I think they're just sussing us out. When they move into US Retail territory, Muji is going to force IKEA, Crate and Barrel, and other no taste high price tag "lifestyle" stores to adjust, and we're all going to be wearing nicer slippers.